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Testing Headlines
Posted by Patrick Quinn | Article Published 10/1/2006 | Unrated
A correspondent to AdBriefing, my monthly newsletter, has posed a very sticky question. How, she asks, can you tell whether a headline you have written is a good oneor not What she means by this, I imagine, is whether the headline will actually help to make sales, rather than just act as a passing amusement to its readers.
The latter precept, that a headline should actually try to sell something, is no
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Joke of the Day
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Where you reside
...This reminds me of something yesterday at work. A colleague was relating a conversation he had with his young daughter, just a bit over 2 years old. They were discussing geography and...
"Where does mommy live?"
"Minneapolis."
"Where does grandma live?"
"Baltimore."
"Where does grandpa live?"
"Baltimore."
"And where does daddy live?"
"At work!"
Needless to say, he took the morning off that next day...
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Quote of the Day
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"War is like love; it always finds a way."
- Bertolt Brecht
(German Communist & dramatist (1898 - 1956))
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